Bound Roundconsumer mediafamily travel

first_imgBound Roundconsumer mediafamily travel Two Australian consumer family travel media companies – Bound Round Pty Ltd and Elwin Media Pty Ltd – have today announced a merger of their respective businesses – Family Travel and Out & About with Kids – effective immediately.The two brands will operate as a singular brand, Family Travel, and Bound Round says the addition of Out & About with Kids magazine and digital to its stable of owned channels will increase its scale and reach in the travel segment. “Over the years, both brands have established themselves as innovative and trusted names in the family travel segment. Joining forces enables us to operate with increased scale and improved efficiencies, as well creating opportunities for us to create and deliver more market-leading content and family travel offers for our community,” said Bound Round Founder & CEO, Janeece Keller. As a result of the merger, Out & About with Kids publisher Elisa Elwin has been appointed as the Head of Family Travel Magazine and Partnerships, and Executive Editor at Bound Round. She will be responsible for the delivery of the editorial strategy and direction of the Family Travel brand in collaboration with Natasha Keller, Bound Round’s Head of Online, Marketing and Communications. Tatyana Leonov has been appointed editor of the print publication, which will continue as Out & About With Kids until relaunch in the second half of 2018.“While the broader print industry may be undergoing a period of strain and disruption caused by the growth of digital, this is also a time of great opportunity. As a small, independent publisher, now was the perfect time to harness the power of a collaborative partnership,” said Elisa Elwin, adding that partnerships are key to the success of any independent publisher.The merger between the two brands, in the digital space, will be a longer transition. Outandaboutwithkids.com.au will continue to operate alongside familytravel.com.au for the remainder of 2018, with content and campaigns to run across both sites and to both audiences.last_img