Cruise Ships Get HighTech Makeover

first_img There’s no escaping technology—even in the middle of the ocean.Global cruise line MSC Cruises this week unveiled an upcoming fleet-wide digital makeover.Dubbed MSC for Me, the program features a mobile app and five tailored services: Navigation, Organizer, Concierge, TailorMade, and Capture.Passengers aboard the MSC Meraviglia next-gen mega-ship, coming into service this summer in the Mediterranean, will be the first to tap into the high-tech experience, powered by thousands of iBeacons around the boat.In partnership with digital, tech, and behavior science experts, MSC Cruises decked out its latest luxury liner with nearly 400 interactive and informative virtual screens, 81 video-wall monitors, and 2,244 staterooms with NFC door-opening tech.For added comfort, a mobile app provides all the information, guidance, and advice you need—without having to interact with anyone else. Simply use the digital maps to find your happy place, strap a real-time monitoring device to the kids, then sit back, relax, and breath in the ocean air.MSC CruisesWhile you’re at it, take advantage of the automated 24/7 Concierge to book restaurants, excursions, a spa day, room service, and more.The seemingly endless extravagances include facial recognition, interactive wearables, virtual and augmented reality, and instant online sharing of images, stories, and plans.“The journey started three years ago and today guests are less than 90 days away from experiencing a whole new cruise experience,” Luca Pronzati, chief innovation officer for MSC Cruises, said in a statement, likening MSC Cruises to smart, connected cities—”but with the added complexity of being at sea.”After its debut on the Meraviglia, MSC for Me will roll out to the company’s next 11 ships—including MSC Seaside, launching in November; the program is also expected to be retrofitted in 12 existing liners.Ocean Medallion from CarnivalMSC isn’t the first to announce a new guest experience: Carnival Corporation in January introduced “highly personalized concierge services” via Ocean Medallion (above). The wearable device bridges physical and digital worlds to deliver wayfinding, on-demand food and beverage, interactive gaming, personalized entertainment, and more. Stay on target Next-Gen Google Glass Wearable Ready For BusinessCan Smart PJs Help You Get a Good Night’s Sleep? last_img