An increasing number of fashion designers and retailers are dropping fur. This year alone Gucci, Versace, Michael Kors, Jimmy Choo, DKNY, Burberry, Chanel and other high-profile brands have announced fur-free policies.Claire Bass, Executive Director of Humane Society International UK said “We applaud Islington Council for becoming the first London borough to take explicit and decisive action to stop the sale of a product that causes such extreme animal suffering, in the borough’s markets. “We encourage other councils to follow in Islington’s steps, and we urge the government to take note of this ban as another step towards our goal of a UK-wide sales ban.”The British Fur Trade association criticised Islington council and said it would be “looking at the legality of such a move”. Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily Front Page newsletter and new audio briefings. Islington has become the first London council to ban the sale of fur, and the second in the country to do so.Traders will no longer be able to sell products containing fur in the markets of the borough, after council members said “the cruelty can no longer continue”.The move will see the sale of fur prohibited from council-owned land, including markets run by the council.Islington Council will be the second council in the UK to ban fur, following Oldham council which banned fur last year. The ban takes effect from the 1st of October and will be enforced from the 1st of January.Islington’s business chief Councillor Asima Shaikh told the Islington Gazettte: “While we have no reason to believe that illegally farmed fur is used in any products sold in our street markets, we think it is important that the council works hard to tackle this cruel and awful trade.”More than 100 million animals globally are reported to be killed every year for their fur, and animal rights activists have said the process of fur farming causes the creatures immense suffering.Britain imports and sells the fur of a variety of species, including fox, rabbit, mink, coyote, raccoon dog and chinchilla. Fur imports from dogs, cats and commercial seal hunts are banned across the EU.