Last month, Helo completed its first year in India by unveiling that it has reached a milestone with more than 50 million monthly active users. This growth would not have been possible without the overwhelming reception that the regional social media platform has received from various Indian communities who have been able to easily access content they can relate to in the language they are most comfortable with.As an app that connects users in 14 Indian languages, Helo is taking the regional social media space by storm and has been instrumental in bridging the information gap for first- time internet users by democratising the social media irrespective of language, state, and religion. Social media is no longer confined to following your friends and reading their updates and posts. Today, with apps like Helo, a user can follow and interact with their favourite celebrities, follow updates on shows and get information from verified news platforms in the languages they are most comfortable in.Content is the main draw for Helo and has resulted in the rapid organic growth of the app. Helo gives the users a voice to express themselves in their local language and also encourages them to create and share organic content through our frequent campaigns. It offers a diverse range of content categories ranging from entertainment, news, romance, humour, culture, and education to sports, fashion, technology, and lifestyle. Through these easy-to-use features, the app guides users to create and share posts.In order to engage more users with content that matters to them, Helo actively collaborates with brands and properties that are popular among specific regional audiences.advertisement Making it Big with Bigg Boss Tamil, Marathi and KannadaWith the objective of making celebrities more real and accessible to regional audiences, Helo has partnered with Bigg Boss Tamil for its third season to offer the app’s users exciting opportunities to meet and engage with the contestants of the hit reality show. Lucky users will also be chosen as Helo BB Special Guest’ to meet the contestants and feature with them in one of the episodes.Partnering with the Marathi version of the reality TV show, Helo has offered its users a chance to become the caller of the week by posting questions on the app and using the hashtag #CallerOfTheWeek. For its users in interacting in Kannada, Helo has associated with Bigg Boss Kannada which has seen unprecedented engagement from Helo users with over 200 million combined impressions on the app.The search for the next big #HeloSuperstarEarlier this year, Helo launched a category-wide #HeloSuperstar campaign which encouraged users to participate and create posts from 11 categories, with Funny, My Life, Shayari, Entertainment and Sports being the top five categories that engaged users. Out of all the 14 languages that Helo is available in, the top five languages for this campaign were Hindi, Tamil, Kannada, Telugu, and Marathi. Helo’s Superstar campaign has garnered more than 12 billion views till date.#CheerforIndia and CricketCelebrating the cricket fever with the entire nation, Helo partnered with World Cup 2019 to give users a chance to support and celebrate the Team India with #CheerforIndia campaign where users also got a chance to visit England and witness Team India play live. The #CheerforIndia campaign saw more than 510 million impressions and close to 44,000 posts from users across India.Riding on the wave of content partnerships, Helo has given a platform, not only to the first time internet users but also to global desi population in 13 countries, such as USA, Canada, Singapore, Malaysia, and, UAE that has a large Indian population to be connected to their local communities.Being one of the leading social media apps available only in regional languages, Helo is a part of the content-driven revolution which India is witnessing. The growing number- of first-time internet users in tier 2 and 3 in India, in line with the rise of Digital India and affordable data, means that content consumption will only grow at a meta speed. And with these developments, Helo has indeed emerged a social media platform which is engaging the new continuously evolving tech-savvy India.