Let’s make banking fun again

first_img 16SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Is retail banking as we know it on the edge of extinction? Is the force of industry disruption and a shift in member preferences too great to overcome?Member expectations are increasing exponentially. We can no longer compartmentalize the financial lives of members because that is not how they are going about their day.It’s about empowerment. Consumers want fast, easy-to-use access to everything from pre-ordering meals from their favorite restaurant to getting the best deal on a pair of shoes.And, it doesn’t hurt if the transaction is actually a little fun too. Banking, fun? You must think I’m kidding.Digital Insight data shows that across all demographics at least 60% of members are using two or more of these touch points: digital, branch, ATM, call center. continue reading »last_img