Going Mobile: An innovation strategy for 2015

first_img 2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Mobile services are a game-changer—but what does that mean?It’s easy to point to mobile banking as a true game-changer and a competitive differentiator.But what exactly does that mean? What’s the best strategy in a world that’s always changing?“Mobile” has become this all-purpose, ubiquitous, and ultimately generic catch phrase. It now means so many things that it basically means nothing.Sure, it represents seismic shifts in consumer behavior—this is the age of instant gratification, when the little device that’s always at hand enables every kind of on-the-spot communication and transaction.This, in turn, has major implications for our industry (and every other industry).A growing number of consumers now choose a bank at least in part because of the mobile services available. But, for a credit union lacking the resources of a global banking conglomerate, it’s hard to see a straight line from that cliché to a business advantage.In fact, it’s like a bottomless pit: developing an endless flow of mobile applications and hiring developers and other staff to support changing market needs—where does it end? continue reading »last_img