First UK legacy TV advert by charities

 20 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Six charities have scored a first by using a TV advert to encourage people to leave charitable bequests.Six charities have scored a first by using a TV advert to encourage people to leave charitable bequests. The two-minute advert was the work of Imperial Cancer Research Fund, Blue Cross, NSPCC, Oxfam, Shelter and RSPB. It was screened on Channel 4 and satellite channels. Tom Smith of Smee and Ford told Charity Times that it is “the most exciting new development in legacy fundraising.”Read David Brindle’s Bequest to the TV Nation in The Guardian. Advertisement Howard Lake | 29 January 1999 | News First UK legacy TV advert by charities AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis read more

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