Some charity cards not so charitable

first_imgSome charity cards not so charitable AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis An umbrella group, Irish Charity Cards, says 25 per cent of their revenues go to seven charities. The ICC is not in favour of putting the direct return to charity on the card as is the case in the UK because large card producers have greater economies of scale. An Post says Irish people will send 110 million cards this year. Tagged with: Ireland About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.center_img Some charities in Ireland are getting as little 10 per cent from the sale of charity Christmas cards, according to a survey undertaken by the Irish Times. The newspaper surveyed 20 charity cards and found the range of return to the charity varied from 10 per cent to 80 per cent. The Irish Times found that in most cases it was impossible to tell from the cards what the return was to charity. Two exceptions were Marks and Spencer cards sold in Ireland, which is giving 10 per cent of the sales price to Focus Ireland, and Debenhams, which is giving 20 per cent to the ISPCC.Not surprisingly, buying cards directly from the charity gives a much larger percentage to the charity. The Irish Cancer Society says 80 per cent of revenues goes to their organisation if people buy directly from them but as little is 10 per cent if people buy their cards from Boots. Advertisement Howard Lake | 26 November 2007 | News  28 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more

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