Good sport? You cannot be serious

first_imgPetulance is something we have come to accept, even expect, from sportsmen. John McEnroe made a career out of having tantrums, earning a man who was a ‘supertalent’ the moniker of ‘superbrat’. But not only did he have the talent to match the petulance, he also used venting his anger as a way to improve his performances. The Sun described him at the time as “the most vain, ill-tempered, petulant loudmouth that the game of tennis has ever known.”While few would describe Wayne Rooney as vain, his Manchester United team-mate darren Fletcher not only understands but defends Rooney’s transgressions: “You don’t want to rein in Wayne’s hunger because it sometimes spurs him on and makes him play better.” If one were being harsh, a quick anger-to-talent comparison between Rooney and Fletcher seems to corroborate this view.More seriously, however, this is not to say that petulance is a prerequisite to talent, but rather that some talent comes with baggage. If we can’t accept their immaturity, we can’t enjoy their skill. Take away Wayne Rooney’s temper and you could be left with another Alan Shearer, but you also risk getting another Bellion.But this is assuming that shows of petulance aren’t appreciated. While the tabloids love to wax lyrical about bringing sports into disrepute, isn’t it time we admitted we all love it? Lee Bowyer picking a fight with Kieron dyer, Tim Henman thumping a tennis ball at a ball girl in frustration, Fabregas hurling a pizza at Alex Ferguson – it’s all fantastic entertainment, and frankly, that’s what sport is all about.The only time petulance goes wrong is when you let down the team. Not in a moral sense – who cares about that? – but when your petulance leads to your side losing. Consider Beckham at World Cup ’98 – national hero to national hate-figure with one careless flick of a boot. Sun headline? “10 heroic lions, one stupid boy”.But in a time where sports are being criticised for being boring – football, Formula 1, tennis – largely due to the dominance of one participant, we must grasp the opportunity to give petulant sportsmen the credit they deserve. Consider the outrage expressed after the admittedly complacent penalty attempt by Henry and Pires last weekend. The press crucified them for their arrogance, but the fact is, it was great fun. If they’d scored it, great, but the fact they didn’t is almost more entertaining. Since when is attempting the spectacular – or being spectacularly poorly behaved – to be discouraged?Wayne Rooney telling Beckham to f**k off, or Michael Owen? Ronnie O’Sullivan playing left handed, or Steve Davis? Andy Murray showing us all his ‘orgasm face’, or Tim Henman? I’ll take entertainers over goody goodies any day of the week.As if to remind us all of the fact that Wayne Rooney isn’t the only precociously talented England player to suffer from a short fuse, David Beckham emulated his international team-mate’s infamous hand clap in a match against Valencia this weekend. Like Rooney, Beckham had just received a yellow card and, doubtless feeling somewhat aggrieved, decided to show his gratitude to the referee by offering him a short round of applause.    ARCHIVE: 3rd week MT 2005last_img read more

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Students reach out to city

first_imgUnder the leadership of president Brett Rocheleau, vice president Katie Rose and chief of staff Katie Baker, this year’s student government has worked vigorously to accomplish five specific goals for the University by collaborating with on- and off-campus organizations.   Baker outlined these goals on behalf of the group and discussed its accomplishments and current projects in progress. In order to increase the safety of all students and modernize the University, Baker said members of student government have collaborated with the Call to Action Movement, the 4 to 5 Movement, Core Council and the Office of Student Affairs.   “[Student government] partnered with the Call to Action Movement to advocate for improved resources for historically underrepresented students, deepen the University’s commitment to diversity and implement a one-stop shop for reporting of discriminatory harassment,” Baker said.   The administration also aims to deepen the relationship between students and residents of South Bend through collaboration with campus and local leaders, Baker said.   “Hosting a Community Summit in Downtown South Bend [brought] together city and University leaders in an effort to deepen relationships between local colleges and universities and the South Bend community,” she said.   To accomplish the goal of globalizing the University, Baker said student government has worked with the Career Center and various on-campus institutions to centralize resources regarding international summer and post-graduate opportunities for students.   Although the administration has kept busy working to make progress toward achieving these goals during the first half of the semester, Baker said additional projects and initiatives are slated for the rest of the year. Such initiatives include launching a website to centralize all service opportunities for students, creating an eND Hunger booklet to aid people in the South Bend community who use food stamps to make healthy eating, working with the Office of Auxiliary Operations to implement Domer Dollars at off-campus retailers and working with the community to improve visibility of crosswalks to off-campus destinations.   In response to these concerns, Off-Campus Council president Katie Kehl said the organization will host a “Know Your Rights” question-and-answer session Monday at 4 p.m. in the Montgomery Auditorium of the LaFortune Student Center.   “While geared towards off-campus students, everyone is welcome to hear Brooks Grainger, a lawyer from Krisor & Associates, speak of student off-campus rights,” Kehl said. Students can email any questions they would like answered at the forum to [email protected] Contact Maddie Daly at [email protected]last_img read more

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Steps to Building a Successful and Scalable Sales Process

first_imgIf you run a business and are not happy with your current results, you are likely wondering how you can boost your sales to the next level. Crafting a viable sales process that you can scale is the best way to reach your goals and get the sales rate you have always wanted.Finding a winning strategy for your business won’t always be an easy task, but it’s vital to design a game plan if you wish to get the most from your effort in the long run.Discovering and understanding who your target customers are and sending them the right message will get you started in the right direction. You will also need to watch and test the results you see; make changes to your plan if needed, and predict directional targets so you can experience lasting improvement.Set Sales GoalsSome business owners and marketing experts make the mistake of moving forward without knowing what they would like to achieve. Without a clear sense of direction, they will never know if they are doing the right thing, which increases their odds of failure.Overcome that problem and reduce the risk by setting solid, objective sales goals for the next several months and years. Solid objectives give you a target at which you can aim, and you won’t have trouble deciding if you are still on the correct path. Having a realistic plan is one of the top ways to create a sales process that will take your profit to the next level in no time.Do Market ResearchVital to your ongoing success, market research is an essential piece of the puzzle that can be the difference between success and bankruptcy. Market research lets you understand the most critical needs and desires of your audience so that you can write marketing material that appeals to them. Understanding the needs of your audience, however, is only the beginning.Rather than buying from faceless companies, consumers want to buy from people they know, like and trust, and you must keep that fact in mind. Proper market research lets you learn the words and phrases your prospects use when describing their problem. Using the same words in your marketing message grabs their attention and compels them to pay a little more attention.Craft Your Customer PersonaMaking your prospects feel as if you were speaking directly to them is a fantastic way to boost your results to where you want them. Don’t make the mistake of talking to a wide audience when you craft your marketing material unless you would like to leave money on the table. If you want to avoid that trap and maximize your effectiveness, craft a customer persona. Your customer persona is the average of the people who are the most interested in your product or service.If you condense the average age, income level, interests and needs of the people who buy your products into a single person, how would that person look and speak? Once you have decided on your customer persona, print out a stock image of the person you have in mind and give him a name. Imagine you are speaking directly to that person each time you write marketing material.Create Your Sales PitchYou now have all of the information you need to create your sales pitch. The pitch you craft must grab attention and compel people to listen to what you have to say. Appealing to their biggest needs and desires is how you can reach your goal and get the outcome you want, and you will be pleased with what you can accomplish. This information applies no matter if you are giving your pitch in person or writing a sales letter for your audience to read online.Generate Targeted TrafficWhen everything else is in place, you are ready to send targeted traffic to your website and sales page. Using pay-per-click advertisements is one of the best ways to get the right people to view your content. You can target your ads to people who are actively searching for the products or services you offer, and closing the deal will be that much easier. You can also buy advertisements on Facebook, Twitter and a range of other social platforms when you are ready to improve your results.Track Your Results and Enhance Your ApproachAt this point, your sales process is already in place, and the only thing left is to track your results and make small changes to improve your profit. You can use split tests to see which sales page offers the highest conversion rate, and you can test a range of headlines to see what works better than the rest. Making these changes and monitoring the results allows you to keep enhancing the profitability of your business, and you will know you have done the right thing when you see the numbers.Scale Your Sales ProcessBy now, you have your sales process fully operational and are making slow changes to boost the outcome, and you can finally scale your sales process. Once you have laid the foundation, increasing your marketing budget is all it takes to scale your profit to a whole new level.You should be able to predict how much income you can generate for each dollar you spend on your marketing effort, and you will get results of which any business owner would be proud. Many people are shocked to see how much these steps can improve their bottom line when they commit to the process, and they wish they had started a lot sooner.Final ThoughtsWith the right systems in place, crafting and scaling a profitable sales process is much easier than most people would ever believe. Using your customer persona to keep the needs of your prospects in mind at all times will help, but market research and split testing will take you even closer to your goal. The steps in this guide apply to all businesses across every industry of which you can think. Setting your system up and laying the right foundation takes time, energy and effort, but the rewards are worth it once you complete the task. How OKR’s Completely Transformed Our Culture Former collegiate athlete Evan Loring attended the University of New Hampshire (UNH), where as an undergraduate he earned a bachelor’s degree in economics and received three Academic All-Colonial Athletic Association selections. He remained at UNH for graduate studies and while completing an MBA he coached the UNH football team’s wide receivers, including all-league wide-out Mike Boyle. More recently, Evan Loring supervised the scholarly and athletic performance of 11 football players as a wide receiver coach for Harvard University. During his tenure, he helped the Harvard Crimson field the top-rated offense in the Ivy League for two consecutive seasons.Having transitioned into the information technology (IT) consulting field, Evan Loring serves as a senior manager for MSDI in Pembroke, Massachusetts. He works with enterprise-level companies to evaluate and manage operating costs associated with their yearly IT budget. Also in charge of marketing MSDI’s cloud computing, performance optimization, business continuity, and other IT solutions, Mr. Loring has grown annual revenue to $10 million for the company’s enterprise business units. AI is Not the Holy Grail of Sales, at Least Not… Related Posts center_img Evan LoringGlobal Sale Director at Congruity360 Trends Driving the Loyalty Marketing Industry China and America want the AI Prize Title: Who …last_img read more

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2014 Trans Tasman Series – 100 days to go!

first_imgThe countdown is on for one of the most anticipated Trans Tasman Series’ in recent history. Australia will be out to reclaim the Trans Tasman trophy when the 2014 Trans Tasman Series is held at Glen Willow Stadium in Mudgee, New South Wales in just 100 days’ time (Friday, 25 April until Sunday, 27 April 2014). With the 2015 World Cup edging closer, the Trans Tasman event will be the arch rivals’ last chance to battle it out before the World Cup is held in Coffs Harbour in April and May, 2015. Last time they met (Auckland, February 2013), New Zealand claimed the series two divisions to one, with Australia winning the Women’s Open division 3-0, while the Kiwis were victors in the Men’s and Mixed divisions, two games to one. “It [the Trans-Tasman series] is vital,” Touch Football Australia CEO Colm Maguire told the Mudgee Guardian.“It is going to be very busy leading up to the World Cup and not only do we have the Trans-Tasman but there is the State of Origin series in September and the Elite Eight Series before the World Cup.“If they [the players] don’t take the opportunity they have been given, then there are plenty of other people who are pushing their case for selection.”The 2012 event saw the two nations engage with the community through ANZAC Day ceremonies as well as school visits and Touch Football clinics.Maguire says the 2014 event will have a similar feel. “We want to involve the locals as much as possible.“I think the last time it was one of the first events held at the stadium and no one really knew how it was going to go. The Anzac part of it went really well and the school involvement only came about by chance [because of a school touch tournament].“We want to involve the schools and the players of the sport, interact with everyone.”Wednesday, 15 January marks 100 days until the 2014 Trans Tasman Test Series, so what better way to kick off our coverage of the event than a 100 day countdown!Head to the ‘2014 Trans Tasman Series’ tab under ‘Tournaments’ on the top menu of the website for more information in the lead up to the Series. Stay tuned to www.austouch.com.au in the lead up to the 2014 Trans Tasman Series as we keep you up-to-date with all of the latest news and information about the event. Check out some of the highlights of the last event played in Mudgee, the 2012 Trans Tasman Series, below. Please click on the link below to read the Mudgee Guardian story: http://www.mudgeeguardian.com.au/story/2022401/maguire-promises-a-touch-of-class-at-trans-tasman/?cs=1233#slide=2 Related Links100 day countdown begins!last_img read more

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US environmental groups slam Ford over clean fuel stance

Environmental groups on Tuesday targeted Ford Motor Co. over its stance on the US clean fuel standard, delivering a petition with 250,000 signatures urging the automaker to drop support for weaker emission rules. © 2018 AFP Trump rolls back Obama-era fuel efficiency rules With the battle over fuel-economy rules growing more intense, Madeline Page of Public Citizen, which helped organize the on-line petition, said the Ford was singled out because of the “hypocrisy” of its position.The company pushes a green message and warns about the need for safeguarding the environment, but its vehicles are consistently among the least fuel efficient, according to a report by the Environmental Protection Agency, she said.The “Dirty Ford” protestors, organized by Greenpeace, Public Citizen and the Sierra Club, parked an old Ford Focus with big black cloud hanging over it at several spots around Detroit before dropping the petitions at the security desk in Ford headquarters.”They’re all equally bad,” Page said of the other Detroit-based manufacturers General Motors and Fiat Chrysler. “But Ford seems the most hypocritical.” The automakers support changes to the fuel economy standards under consideration by Trump administration, which is reviewing rules imposed at the very end of Barack Obama’s administration in January 2017.The Corporate Average Fuel Economy or CAFE standards would require carmakers to reach an average of 54.5 miles per gallon across all models they produce by 2025, in an effort to significantly reduce oil consumption and the greenhouse gasses linked to climate change.Scott Pruitt, head of the Environmental Protection Agency, has pushed to reverse the new standards.”From climate change to higher gas bills the ‘Dirty Ford’ illustrates just some of the harm that Ford, Trump and ‘Polluting Pruitt’s’ deregulation would impose on Americans,” Page said.Ford, which also has been criticized for its recent decision to cut production of small cars to concentrate on more popular but less efficient trucks and sport utility vehicles, said it favors modifying not scrapping the rules. It also favor one national standard that would basically reduce the state of California’s ability to impose tougher emissions rules.Ford chairman William Clay Ford Jr. and CEO Jim Hackett denied calling for a rollback.”We support increasing clean car standards through 2025 and are not asking for a rollback,” they said in a recent statement. The executives noted that the company has invested $11 billion “to put 40 hybrid and fully electric vehicle models on the road by 2022 as well as responsible development of the self-driving car.” Citation: US environmental groups slam Ford over clean fuel stance (2018, May 8) retrieved 18 July 2019 from https://phys.org/news/2018-05-environmental-groups-slam-ford-fuel.html Explore further Envirnomental groups accused Ford of “hypocrisy” for calling for revised fuel efficiency standards, a charge the company denies This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. read more

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